Rosanna Yau is a designer, Y Combinator alumni, and the co-founder of BackerKit, the #1 platform enabling project creators to manage their crowdfunding campaigns effectively. In addition to helping crowdfunding campaign creators quickly fulfill to all their backers, BackerKit has also helped creators raise $150,000,000 on their platform.
In this conversation with Rosanna, we discuss everything from Rosanna’s background to how she got involved in helping create one of the earliest decentralized platforms. And how she created BackerKit with Maxwell Salzberg, the cofounder of BackerKit. We also go on to discuss how Rosanna hires, what her days are like, how she deals with overwhelm and the one book she gives to every new hire.
Please enjoy this awesome conversation I had with Rosanna Yau, the cofounder of BackerKit!
Listen to this episode on Apple Podcasts.
Selected Links From The Episode
- Backerkit – Backerkit.com
- Rosanna on twitter – https://twitter.com/oannasoro
- Ideo – leading design firm https://www.ideo.com/
- YC / Y Combinator – the “harvard for startup founders” – https://www.ycombinator.com/
- Podcast Rosanna Likes – http://philosophizethis.org/
Show Notes
16:15 Rosanna explains what backerkit does for creators
25:00 Rosanna’s start in decentralized technology in the early cryptocurrency days
33:57 Rosanna’s thoughts on crowdfunding
36:21 Backerkit’s footprint and traction
44:20 Backerkit’s process of continuously involving customers in product development and finding product market fit
48:00 Objectives and Key Results, the system for holding the team accountable while giving them free range to operate
52:08 What drives and motivates Rosanna
1:05:30 The one book Rosanna gives to every new hire – Mindset https://www.amazon.com/Mindset-Psychology-Carol-S-Dweck/dp/0345472322/ref=sr_1_3?keywords=growth+mindset&qid=1564548042&s=gateway&sr=8-3
1:16:53 the one habit that allows Rosanna to overcome fear and overwhelm
1:20:28 What Rosanna’s day looks like
1:24:50 Rosanna’s habit of scheduled wandering
1:34:00 Rosanna’s favorite quote – “there’s always more pain out there than yours”
